Google Analytics has a feature called goals.\u00a0 Goals enable you to count specific actions on your website.\u00a0 These actions are also called conversions.\u00a0 These goals could be when a person orders a product or signups for a newsletter.<\/p>\n
The first step is to decide what actions you want to track on your website.<\/p>\n
Goals are something called conversions.\u00a0 This is because the rate of successful is referred to has a conversion rate.\u00a0 This is simply the rate of change between the before and after state.\u00a0 For a goal in Google Analytics, the before state could be the number of people who go to a web page that has a form to fill out.\u00a0 The after state is the number of people you filled out the form and clicked the submit button.\u00a0 The submit button loads a thank you web page.\u00a0 The conversation rate is the rate of people you were displayed the thank you page.<\/p>\n
Google Analytics goals also have the ability to track the steps in the conversion process or funnel.\u00a0 This could be a series of web pages from the start page to the end page.\u00a0 A data visualization image is displayed which shows were people stopped in the funnel.\u00a0 This is helpful to learn if there may be a roadblock to completing the process.<\/p>\n
The creation of a goal in Google Analytics involves selecting a template.\u00a0 The key is to step from four type of actions.\u00a0 That action include destination, duration, pages\/screens per session or event.\u00a0 You can select one action per goal.\u00a0 The most common type is destination which can be a webpage that loads at the end of the goal.<\/p>\n
Finally, you might need to add a web page to your website to help in configuring a goal.\u00a0 This is most commonly in having a thank you web page that loads after someone completes a website form.<\/p>\n