{"id":3332,"date":"2020-02-04T10:00:00","date_gmt":"2020-02-04T18:00:00","guid":{"rendered":"https:\/\/ml2solutions.com\/?p=3332"},"modified":"2021-05-02T17:07:02","modified_gmt":"2021-05-03T00:07:02","slug":"importance-of-getting-your-customers-email-address","status":"publish","type":"post","link":"https:\/\/ml2solutions.com\/email-marketing\/importance-of-getting-your-customers-email-address\/","title":{"rendered":"Importance of getting your customer&#8217;s email address"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1240px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>The benefit of getting your customers&#8217; email address for your Lynnwood, WA business is that it allows you to communicate with them easily and cheaply.<\/p>\n<p>There are two ways to communicate with your customers via email. The first is for transactional interactions. This could be in the form of appointment confirmations or order confirmations. Your customers expect to be kept updated on about their appointments and orders. Email allows you to do this easily.<\/p>\n<p>The second way is marketing opportunities. You can send follow-up reminders about repeating a service or order. You can also send emails about an upcoming sale. Email allows you to do this cheaply.<\/p>\n<p>The best way to send these types of emails is using an email marketing service. You can add all your customer emails to the service and then send different email campaigns. You can also segment your email list depending on different criteria of your customers.<\/p>\n<p>To summarize, it is important to get your customer&#8217;s email address because it allows easy and cheap communication options.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[235],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importance of getting your customer&#039;s email address - ML2 Solutions<\/title>\n<meta name=\"description\" content=\"Importance of getting your customer&#039;s email address\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ml2solutions.com\/email-marketing\/importance-of-getting-your-customers-email-address\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importance of getting your customer&#039;s email address - 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