{"id":2345,"date":"2019-06-25T14:44:53","date_gmt":"2019-06-25T21:44:53","guid":{"rendered":"https:\/\/ml2solutions.com\/?page_id=2345"},"modified":"2021-10-27T08:25:05","modified_gmt":"2021-10-27T15:25:05","slug":"leads","status":"publish","type":"page","link":"https:\/\/ml2solutions.com\/resources\/business-cycles\/leads\/","title":{"rendered":"Leads"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:45px;--awb-background-color:#eeeeee;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/ml2solutions.com\/wp-content\/uploads\/2018\/11\/background-light.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1240px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:15px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:15px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:85px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:60px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:68;line-height:1.05;\"><span style=\"color: #333645;\">BUSINESS CYCLE<\/span><\/h1><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:16px;margin-bottom:36px;width:100%;max-width:24%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#5e6276;border-top-width:2px;\"><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p style=\"text-align: center;\"><span style=\"color: #5f616f;\">The Business Cycle is the phases of a customer\u2019s journey through your business.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:15px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:15px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-section-separator section-separator big-half-circle fusion-section-separator-1\" style=\"--awb-spacer-height:99px;--awb-svg-margin-left:0px;--awb-svg-margin-right:0px;--awb-svg-margin-left-medium:0px;--awb-svg-margin-right-medium:0px;--awb-svg-margin-left-small:0px;--awb-svg-margin-right-small:0px;--awb-divider-height:99px;--awb-spacer-padding-top:inherit;--awb-sep-padding:0;--awb-svg-padding:0;\"><div class=\"fusion-section-separator-svg\"><svg class=\"fusion-big-half-circle-candy\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" width=\"100%\" height=\"100\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\" fill=\"rgba(51,54,69,1)\"><path d=\"M0 100 C40 0 60 0 100 100 Z\"><\/path><\/svg><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-repeat:repeat-x;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:100px;--awb-background-color:#333645;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1289.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:15px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"zoomIn\" data-animationDuration=\"0.9\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:90px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:60px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0PX;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:44;line-height:1.05;\">LEADS<\/h2><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:16px;margin-bottom:36px;width:100%;max-width:24%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#5e6276;border-top-width:2px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-title-center fusion-title-text fusion-title-size-three\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#5e6276;\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:26;line-height:1.15;\"><p style=\"text-align: center;\">Download our free Best Ways to Get More Leads Guide.<\/p><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#5e6276;\"><\/div><\/div><\/div><script type=\"text\/javascript\">var 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This step is where you receive information on a prospective customers.<\/p>\n<p style=\"text-align: center;\">Leads can come from a variety of sources.\u00a0 They can also vary from time to time.\u00a0 But, to have a steady amount of leads, it is important to develop a strategy to generate leads from many sources.\u00a0 Some lead sources are free while others cost money.\u00a0 The cost of leads should be looked at as a conversion rate.\u00a0 The cost of acquiring a lead should be balanced with the sales that are the results.\u00a0 Free leads are great but paid leads can be a part of your entire marketing strategy.<\/p>\n<\/div><script>\n  fbq('track', 'ViewContent', {content_name: 'LeadsGuide'});\n<\/script>\n\n<script>\nwindow.dataLayer = window.dataLayer || [];\ndataLayer.push({\n  'event': 'page_view',\n  'value': 1,\n  'items': [{\n    'id': 'landing_page',\n    'location_id': 'LeadsGuide',\n    'google_business_vertical': 'custom'\n    }]\n  });\n<\/script><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_6 1_6 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:15px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"zoomIn\" data-animationDuration=\"0.9\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2000\" height=\"1335\" alt=\"business cycle leads\" title=\"Leadership concept using red people icon cube among other cubes\" src=\"https:\/\/ml2solutions.com\/wp-content\/uploads\/2019\/07\/leadership-concept-using-red-people-icon-cube-among-other-cubes.jpg\" data-orig-src=\"https:\/\/ml2solutions.com\/wp-content\/uploads\/2019\/07\/leadership-concept-using-red-people-icon-cube-among-other-cubes.jpg\" class=\"lazyload img-responsive wp-image-2458\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272000%27%20height%3D%271335%27%20viewBox%3D%270%200%202000%201335%27%3E%3Crect%20width%3D%272000%27%20height%3D%271335%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ml2solutions.com\/wp-content\/uploads\/2019\/07\/leadership-concept-using-red-people-icon-cube-among-other-cubes-200x134.jpg 200w, https:\/\/ml2solutions.com\/wp-content\/uploads\/2019\/07\/leadership-concept-using-red-people-icon-cube-among-other-cubes-400x267.jpg 400w, https:\/\/ml2solutions.com\/wp-content\/uploads\/2019\/07\/leadership-concept-using-red-people-icon-cube-among-other-cubes-600x401.jpg 600w, https:\/\/ml2solutions.com\/wp-content\/uploads\/2019\/07\/leadership-concept-using-red-people-icon-cube-among-other-cubes-800x534.jpg 800w, https:\/\/ml2solutions.com\/wp-content\/uploads\/2019\/07\/leadership-concept-using-red-people-icon-cube-among-other-cubes-1200x801.jpg 1200w, https:\/\/ml2solutions.com\/wp-content\/uploads\/2019\/07\/leadership-concept-using-red-people-icon-cube-among-other-cubes.jpg 2000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 2000px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:70px;width:100%;\"><\/div><style type='text\/css'>.reading-box-container-1 .element-bottomshadow:before,.reading-box-container-1 .element-bottomshadow:after{opacity:0.70;}<\/style><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#ffffff;--awb-margin-top:0px;--awb-margin-bottom:20px;\"><div class=\"reading-box\" style=\"background-color:#292b37;border-width:0px;border-color:#ffaa06;border-left-width:3px;border-left-color:var(--primary_color);border-style:solid;\"><h2>Leads & Your Business<\/h2><div class=\"reading-box-additional fusion-reading-box-additional\">\n<p>Leads are the process of obtaining information on a prospective customer.\u00a0 After you have generated awareness for our services or products using <a href=\"https:\/\/ml2solutions.com\/resources\/business-cycles\/marketing\/\">marketing<\/a>, the next step in the business cycle is for the potential customer to become a lead.\u00a0 \u00a0This usually means they have taken action to reach out to your company.\u00a0 This could be a phone call, sending an email or interacting with a form on your website.\u00a0 The key is they have taken interest in what you are selling and willing to start a conversation.<\/p>\n<p>The information you collect could be a little or a lot.\u00a0 But, you need to collect some data for them to be a lead.\u00a0 The most basic information to collect is contact information in the form of a phone number, email address or social media username.\u00a0 This information will allow to reply back to the interest they expressed.\u00a0 Additionally data that could be collected would include name and reason for inquiry.\u00a0 \u00a0It would be nice to collect even more information like address, how they heard about you, etc but this is a first contact and asking for too much information might turn off the potential customers before you even have a chance to find out what they want.<\/p>\n<p>There are a number of ways to generate leads.\u00a0 Here are some ways:<\/p>\n<ul>\n<li>Paid Advertising<\/li>\n<li>Email Marketing<\/li>\n<li>Reviews<\/li>\n<li>Business Listings<\/li>\n<li>Social Media<\/li>\n<\/ul>\n<p>Once you have started the first conversation, you can move the conversation along to see if this potential customers is interested in your services or products and might become a sale.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:30px;--awb-padding-right:30px;--awb-padding-bottom:30px;--awb-padding-left:30px;--awb-bg-color:#292b37;--awb-bg-color-hover:#292b37;--awb-bg-size:cover;--awb-border-color:#dddddd;--awb-border-top:0;--awb-border-right:0;--awb-border-bottom:0;--awb-border-left:0;--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><h3 style=\"text-align: left;\">RESOURCE ARTICLES<\/h3>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:30px;width:100%;max-width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#5e6276;border-top-width:2px;\"><\/div><\/div><ul style=\"--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-double-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"https:\/\/ml2solutions.com\/resources\/business-cycles\/marketing\/\">Marketing<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-double-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><a href=\"https:\/\/ml2solutions.com\/resources\/business-cycles\/leads\/\">Leads<\/a><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-double-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"https:\/\/ml2solutions.com\/resources\/business-cycles\/sales\/\">Sales<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-double-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"https:\/\/ml2solutions.com\/resources\/business-cycles\/operations\/\">Operations<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-double-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"https:\/\/ml2solutions.com\/resources\/business-cycles\/customer-service\/\">Customer Service<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-double-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"https:\/\/ml2solutions.com\/resources\/business-cycles\/reputation\/\">Reputation<\/a><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:35px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-5\"><h3 style=\"text-align: left;\">NEWSLETTER<\/h3>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:30px;width:100%;max-width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#5e6276;border-top-width:2px;\"><\/div><\/div><span class=\"cp-trigger-shortcode cp-trigger-cp_id_52647 cp-cp_id_52647\"><\/span><style class=\"cp-slide_optin_border_color\" type=\"text\/css\">.cp_id_52647 .cp-optin-widget .cp-slidein-head {border-bottom:1px solid #999999;}<\/style><link rel='stylesheet' type='text\/css' id='cp-google-fonts' href='https:\/\/fonts.googleapis.com\/css?family=http:\/\/Bitter|Lato|Libre+Baskerville|Montserrat|Neuton|Open+Sans|Pacifico|Raleway|Roboto|Sacramento|Varela+Round|Lato|Open%20Sans|Libre%20Baskerville|Montserrat|Neuton|Raleway|Roboto|Sacramento|Varela%20Round|Pacifico|Bitter' media='none' onload = 'if(media!=&quot;all&quot;)media=&quot;all&quot;'><style class=\"cp-slidebg-color\" type=\"text\/css\">.slidein-overlay.content-663b06278413c .cp-slidein-body-overlay {\n\t\t\t\t\tbackground: #2274a5;\n\t\t\t\t}<\/style><style class=\"cp-slidebtn-submit\" type=\"text\/css\"><\/style>\t\t\t<div class=\"cp-module cp-slidein-popup-container cp_id_52647 cp-optin-widget-container overlay-show \" data-style-id =\"cp_id_52647\" data-module-name =\"slidein\" data-close-gravity = \"1\" >\n\t\t\t\t<div class=\"\n\t\t\t\tslidein-overlay  global_slidein_container  cp-trigger-cp_id_52647 cp-cp_id_52647 cp-slidein-inline cp-do-not-close-inline  content-663b06278413c  do_not_close   cp-always-minimize-widget \t\t\t\t\" data-image-position=\"\" data-placeholder-color =\"\" data-timezonename =\"wordpress\" data-timezone =\"America\/Los_Angeles\" data-load-on-refresh =\"enabled\" data-custom-class =\"cp-trigger-cp_id_52647 cp-cp_id_52647 cp-slidein-inline\" data-class =\"content-663b06278413c\" data-placeholder-font =\"\" data-load-on-count =\"\"  data-closed-cookie-time=\"30\" data-conversion-cookie-time=\"90\"  data-slidein-id=\"cp_id_52647\"  data-slidein-style=\"cp_id_52647\"  data-option=\"smile_slide_in_styles\"    data-scheduled=false    data-overlay-animation = \"\"       >\n\t\t\t\t\t<div class=\"cp-slidein \" style=\"max-width:320px;\">\n\t\t\t\t\t\t<div class=\"cp-animate-container \"  data-overlay-animation = \"\"  data-exit-animation=\"slidein-overlay-none\">\n\t\t\t\t\t\t\t<div class=\"cp-slidein-content\" id=\"slide-in-animate-cp_id_52647\" style=\"box-shadow:0px 0px 5px 0px rgba(86,86,131,0.6);-webkit-box-shadow:0px 0px 5px 0px rgba(86,86,131,0.6);-moz-box-shadow:0px 0px 5px 0px rgba(86,86,131,0.6);border-radius: 0px;-moz-border-radius: 0px;-webkit-border-radius: 0px;border-style: solid;border-color: rgb(255,255,255);border-width:  px;border-width:1px;;\">\n\t\t\t\t\t\t\t\t<div class=\"cp-slidein-body cp-optin-widget  \" style = \"\" >\n\t\t\t\t\t\t\t\t\t<div class=\"cp-slidein-body-overlay cp_cs_overlay\" style=\";\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cp-row\">\n\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12 col-xs-12 cp-text-container \" >\n\t\t\t\t<div class=\"cp-slidein-head  \">\n\t\t\t\t\t<div class=\"cp-title-container \n\t\t\t\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t<h2 class=\"cp-title cp_responsive\"><div style=\"text-align: center;\"><span class=\"cp_responsive cp_font\" data-font-size=\"18px\" style=\"font-size:18px;\"><span data-font-size=\"14px\">Get Marketing Tips<\/span><\/span><\/div><\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"cp-desc-container \n\t\t\t\t\tcp-empty\t\t\t\t\t\t\">\n\t\t\t\t\t\t<div class=\"cp-description cp_responsive\" ><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><!-- end of text container-->\n\n\t\t\t\t<div class=\"col-lg-12 col-md-12 col-sm-12 col-xs-12 cp-form-container\">\n\t\t\t\t\t\n\t\t<style type=\"text\/css\" class=\"cp-form-css\">.content-663b06278413c .cp-form-container label:not(.cp-label) {    display:none;}.content-663b06278413c .cp-form-container label {    color: rgb(153, 153, 153);   font-size: 13px;\tfont-family:; \ttext-align: center;} .content-663b06278413c .cp-form-container .cp-form-field select {    text-align-last: center;   direction: ;}.content-663b06278413c .cp-form-container input:focus:not([type='radio']):not([type='checkbox']):not([type='range']), .content-663b06278413c .cp-form-container textarea:focus, .content-663b06278413c .cp-form-container .cp-form-field button, .content-663b06278413c .cp-form-container .cp-form-field input, .content-663b06278413c .cp-form-container .cp-form-field select, .content-663b06278413c .cp-form-container .cp-form-field textarea { \ttext-align: center; \tfont-size: 13px; \tfont-family: ; \tcolor: rgb(153, 153, 153); \tbackground-color: rgb(255, 255, 255); \tborder-color: rgb(191, 190, 190); \tpadding-top: 5px; \tpadding-bottom: 5px; \tpadding-left: 20px; \tpadding-right: 20px; \tborder-radius: 3px;}.content-663b06278413c .cp-form-container .cp-form-field  .cp-label {  \ttext-align: center; \tfont-size: 13px; \tfont-family: ; 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\/>\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"8-5-2024\" \/>\n\t\t<input type=\"hidden\" name=\"list_parent_index\" value=\"2\" \/>\n\t\t<input type=\"hidden\" name=\"action\" value=\"mailchimp_add_subscriber\" \/>\n\t\t<input type=\"hidden\" name=\"list_id\" value=\"b17c0710a3\" \/>\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"cp_id_52647\" \/>\n\t\t<input type=\"hidden\" name=\"msg_wrong_email\" value='Please enter correct email address.' \/>\n\t\t<input type=\"hidden\" name=\"message\" value=\"Thank you.\" \/>\n\t\t<input type=\"hidden\" name=\"cp_module_name\" value=\"Newsletter sidebar\" \/>\n\t\t<input type=\"hidden\" name=\"cp_module_type\" value=\"\" \/>\n\t\t\t\t<input type=\"text\" name=\"cp_set_hp\" value=\"\" style=\"display: none;\"\/>\n\t\t\t\n\t\t\t\t\t\t<div class=\"cp-all-inputs-wrap col-xs-12  \">\n\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cp-form-field  col-md-6 col-lg-6 col-sm-6 col-xs-12  \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label>First<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input class=\"cp-input cp-textfield\" type=\"textfield\" name=\"param[FNAME]\" placeholder=\"First Name\"  required  \/>\t\t\t\t\t\t\t\t\t<\/div><\/div><!-- .cp-form-field -->\n\n\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cp-form-field  col-md-6 col-lg-6 col-sm-6 col-xs-12  \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label>Last<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input class=\"cp-input cp-textfield\" type=\"textfield\" name=\"param[LNAME]\" placeholder=\"Last Name\"  \/>\t\t\t\t\t\t\t\t\t<\/div><\/div><!-- .cp-form-field -->\n\n\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"cp-form-field  col-md-12 col-lg-12 col-sm-12 col-xs-12 odd-field-fallback \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label>EMAIL<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input class=\"cp-input cp-email\" type=\"email\" name=\"param[email]\" placeholder=\"Enter Your Email Address\"  required  \/>\t\t\t\t\t\t\t\t\t<\/div><\/div><!-- .cp-form-field -->\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"cp-submit-wrap  cp-submit-wrap-full col-md-12 col-lg-12 col-sm-12 col-xs-12  \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cp-submit btn-subscribe cp_responsive cp-btn-flat  \"    rel=\"noopener\">\n\t\t\t\t\t\t\t\t<span class=\"cp_responsive cp_font\" data-font-size=\"18px\" style=\"font-size:18px;\"><span style=\"font-weight:bold;\">SUBSCRIBE NOW<\/span><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .cp-submit-wrap -->\n\t\t\t\t\t<\/form><!-- .smile-optin-form -->\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-md-12 col-sm-12 col-xs-12\">\n\t\t\t\t\t<div class=\"cp-info-container \n\t\t\t\t\t\t\t\t\t\t\t\" >\n\t\t\t\t\t\tGive it a try, unsubscribe anytime.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><!--row-->\n\t\t\t\t\t\t\t<input type=\"hidden\" class=\"cp-impress-nonce\" name=\"cp-impress-nonce\" value=\"df2948e70c\">\n\n\t<\/div><!-- .cp-slidein-body -->\n<\/div><!-- .cp-slidein-content -->\n\n\t\t<div class=\"cp-form-processing-wrap\" style=\"border-radius: 0px 0px 0px 0px;-moz-border-radius: 0px 0px 0px 0px;-webkit-border-radius: 0px 0px 0px 0px;;\">\n\t<div class=\"cp-form-after-submit\">\n\t\t<div class =\"cp-form-processing\" style=\"\">\n\t\t<div class =\"cp-form-processing\" >\n\t\t\t<div class=\"smile-absolute-loader\" style=\"visibility: visible;\">\n\t\t\t\t<div class=\"smile-loader\" style = \"width: 100px;\" >\n\t\t\t\t\t<div class=\"smile-loading-bar\"><\/div>\n\t\t\t\t\t<div class=\"smile-loading-bar\"><\/div>\n\t\t\t\t\t<div class=\"smile-loading-bar\"><\/div>\n\t\t\t\t\t<div class=\"smile-loading-bar\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class =\"cp-msg-on-submit\" style=\"color:#000000;\"><\/div>\n\t<\/div>\n<\/div>\n\t\t\n\t\t\t<\/div><!-- .cp-animate-container -->\n\t\t<\/div><!-- .cp-slidein -->\n\n\t\t<span class=\"cp-slide_in-inline-end\" data-style=\"cp_id_52647\"><\/span>\n\t\t\n\n\t\t\n<\/div><!-- .slidein-overlay -->\n<\/div><!-- .cp-slidein-popup-container -->\n\t\t<\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:right top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-right:20px;--awb-padding-bottom:60px;--awb-padding-left:20px;--awb-background-color:#333645;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1289.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:2%;--awb-padding-right:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:15px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:4.8%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"zoomIn\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:26;line-height:1.15;\"><span style=\"color: #ffffff;\">NEED HELP?<\/span><\/h3><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-top:20px;margin-bottom:20px;width:100%;max-width:50%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-6\"><p><span style=\"color: #ffffff;\">Does your company need help with digital marketing? Fill out this form and we will get in touch with you for a <strong>FREE<\/strong> consultation. Or, <a href=\"https:\/\/calendly.com\/ml2solutions\/free-consultation\" target=\"_blank\" rel=\"noopener\">schedule now<\/a>.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Call us at <a href=\"tel:2063956522\">206-395-6522<\/a>. <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-right:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:15px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"slideInRight\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\">\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_1' ><form method='post' enctype='multipart\/form-data'  id='gform_1'  action='\/wp-json\/wp\/v2\/pages\/2345' data-formid='1' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LfHdIAUAAAAALzbS3kJR2jNXXFLx-eo92zr-1js' data-tabindex='0'><input id=\"input_499af4f4251aece3cdc8eda658648292\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_499af4f4251aece3cdc8eda658648292\" value=\"\"\/><\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below'><li id=\"field_1_6\" class=\"gfield gfield--type-text gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_1_6\" ><label class='gfield_label gform-field-label' for='input_1_6'>Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_1_6' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/li><li id=\"field_1_2\" class=\"gfield gfield--type-text gf_right_half field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_1_2\" ><label class='gfield_label gform-field-label' for='input_1_2'>Company<\/label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_1_2' type='text' value='' class='medium'      aria-invalid=\"false\"   \/> <\/div><\/li><li id=\"field_1_3\" class=\"gfield gfield--type-phone gf_left_half field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_1_3\" ><label class='gfield_label gform-field-label' for='input_1_3'>Phone<\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_1_3' type='tel' value='' class='medium'    aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_1_4\" class=\"gfield gfield--type-email gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_1_4\" ><label class='gfield_label gform-field-label' for='input_1_4'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_1_4' type='email' value='' class='medium'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_1_5\" class=\"gfield gfield--type-textarea field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_1_5\" ><label class='gfield_label gform-field-label' for='input_1_5'>Describe your challenge<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_1_5' class='textarea small'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_1_13\" class=\"gfield gfield--type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_1_13\" ><label class='gfield_label gform-field-label' for='input_1_13'>CAPTCHA<\/label><div id='input_1_13' class='ginput_container ginput_recaptcha' data-sitekey='6Leht08cAAAAANfDcaBSl4fmTrG5NYfzvnuCzoIG'  data-theme='light' data-tabindex='0'  data-badge=''><\/div><\/li><li id=\"field_1_7\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_1_7\" ><div class='ginput_container ginput_container_text'><input name='input_7' id='input_1_7' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_1_8\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_1_8\" ><div class='ginput_container ginput_container_text'><input name='input_8' id='input_1_8' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='Direct' \/><\/div><\/li><li id=\"field_1_9\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_1_9\" ><div class='ginput_container ginput_container_text'><input name='input_9' id='input_1_9' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_1_10\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_1_10\" ><div class='ginput_container ginput_container_text'><input name='input_10' id='input_1_10' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_1_11\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_1_11\" ><div class='ginput_container ginput_container_text'><input name='input_11' id='input_1_11' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_1_12\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_1_12\" ><div class='ginput_container ginput_container_text'><input name='input_12' id='input_1_12' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_1_14\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_1_14\" ><div class='ginput_container ginput_container_text'><input name='input_14' id='input_1_14' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_1_15\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_1_15\" ><div class='ginput_container ginput_container_text'><input name='input_15' id='input_1_15' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_1_16\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_1_16\" ><label class='gfield_label gform-field-label' for='input_1_16'>Email<\/label><div class='ginput_container'><input name='input_16' id='input_1_16' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_1_16'>This field is for validation purposes and should be left unchanged.<\/div><\/li><\/ul><\/div>\n        <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_1' class='gform_button button' value='GET HELP'  onclick='if(window[\"gf_submitting_1\"]){return false;}  if( !jQuery(\"#gform_1\")[0].checkValidity || jQuery(\"#gform_1\")[0].checkValidity()){window[\"gf_submitting_1\"]=true;}  ' onkeypress='if( event.keyCode == 13 ){ if(window[\"gf_submitting_1\"]){return false;} if( 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This step is where you receive information on a prospective customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ml2solutions.com\/resources\/business-cycles\/leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leads - ML2 Solutions - Business Cycle\" \/>\n<meta property=\"og:description\" content=\"Leads are the second step in your customer\u2019s journey. 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